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Brand Identity
Logos, palettes and type with a point of view — an identity system your customers recognise at a glance and you can use with confidence.
A complete kit, not just a logo
A logo alone does not make a brand. You receive the full system — mark, type, colour and rules — so everything from packaging to Instagram looks like it came from the same place.
- Logo suitePrimary mark, secondary lockup and favicon in vector and web formats.
- Colour paletteCore and support colours with HEX, RGB and usage ratios defined.
- Typography systemDisplay and body pairings with sizes, weights and hierarchy rules.
- Mini guidelinesA concise PDF covering spacing, backgrounds, don'ts and voice notes.
- Launch assetsSocial avatars, covers and one hero graphic ready for day one.
Identity, explored together
How an identity takes shape
- Brand workshopA guided session to pin down personality, audience and competitors to beat.
- ConceptsTwo distinct creative directions, each with logo, palette and type in context.
- RefinementYour chosen direction polished across real applications until it feels inevitable.
- Identity kitFinal files, guidelines and launch assets delivered with a walkthrough call.
Common questions
Absolutely. Most identity projects are evolutions, not reinventions — I keep what your audience already trusts and sharpen everything around it.
Two fully worked directions, each shown in real contexts like packaging and web. One is refined to final; a third round is available if neither lands.
Yes. On final payment you receive full ownership plus every working file — vectors, fonts links, palette values and the guidelines PDF.
Give your business a face to remember
Book a free consultation and leave with a clear picture of what your new identity could be.
Book a consultation